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Handbuch Online-Kommunikation

Beck, Klaus(Edited by), Schweiger, Wolfgang(Edited by)

Part of the Springer Reference Sozialwissenschaften series

See all formats and editions

Das Handbuch gibt in zahlreichen Beitragen einschlagiger FachautorInnen einen umfassenden und systematischen Uberblick des aktuellen Forschungsstandes kommunikationswissenschaftlicher Online-Forschung. Einfuhrend werden die zentralen Fragestellungen, theoretischen Ansatze und empirischen Befunde dargestellt.
Das Themenspektrum reicht von den Grundlagen computervermittelter Kommunikation (interpersonale, Gruppen- und Ã¶ffentliche Kommunikation), Ã¼ber Ã¶konomische, ethische und politische Fragen wie Regulierung und Kontrolle des Internets, sowie seine Verbreitung, Nutzung und Wirkung. Weitere BeitrÃ¤ge befassen sich mit Ã–ffentlichkeit und Journalismus online, kulturellen und sozialpsychologischen Aspekten, Online-Werbung und PR, Gesundheitskommunikation, E-Learning und Wissensmanagement sowie Online-Spielen. Ein Ãœberblick Ã¼ber Methoden der Online-Forschung und die wichtigsten Datenquellen und Standarduntersuchungen rundet das Werk ab.

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Product Details

Publisher/Imprint Springer vs

ISBN/Ean365818017X / 9783658180171

FormatDigital

Published06/06/2018

Dimensions155 x 235 mm, 0 grams

BIC JPA Political science & theory