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Image for Facing the fold: essays on scenario planning

Facing the fold: essays on scenario planning

Ogilvy, James A.

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A collection of journal essays about how scenario thinking uses the capacious space of the 'fold' to encourage thinking around alternative scenarios.

It describes the 'nuts and bolts' of scenario planning, and outlines the steps involved in the practice of developing scenarios, and the key considerations to ensure successful scenario planning.

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Product Details

Publisher/Imprint Triarchy Press

ISBN/Ean190800973X / 9781908009739

FormateBook (Adobe Pdf)

Dewey658.401201

Published28/02/2011

Book LanguageEnglish

Pages312 pages

Copy LimitsCopy: 100%; print: 100%

BIC JFFR Social forecasting, future studies, KJU Organizational theory & behaviour