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Facing the Fold

Ogilvy, James A
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Scenario planning brought up to date with case studies and a series of essential essays from one of its foremost exponents: Jay Ogilvy.

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Product Details
Triarchy Press
1908009888 / 9781908009883
eBook (EPUB)
658.401201
30/07/2012
English
312 pages
Copy: 100%; print: 100%
JFFR Social forecasting, future studies, KJD Business innovation, KJU Organizational theory & behaviour
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