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Image for Ground wars: personalized communication in political campaigns
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Ground wars: personalized communication in political campaigns

Nielsen, Rasmus Kleis
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Political campaigns today are won or lost in the so-called ground war - the strategic deployment of teams of volunteers and paid part-timers who work the phones and canvass house by house.

This book provides an in-depth ethnographic study of the campaigns of two Democratic candidates who ran for Congress in 2008.

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£105.86
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Product Details
Princeton University Press
1400840449 / 9781400840441
eBook (Adobe Pdf)
324.730973
05/02/2012
English
239 pages
Copy: 100%; print: 100%
Description based on CIP data; resource not viewed.
GTC Communication studies, JPHF Elections & referenda
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