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Das Image von Journalisten : Eine qualitative Untersuchung

Grounded Theory Reader

Zielgruppengerechte Gesundheitskommunikation: Akteure - Audience Segmentation - Anwendungsfelder

Wirtschaftsberichterstattung in der Boulevardpresse

Finanztango: Wirtschaftliche Beziehungen und ihr Management in der Wirtschaftskommunikation

Public Relations und Legitimitat: Der Beitrag des organisationalen Neo-Institutionalismus fur die PR-Forschung

Regierungskommunikation in Deutschland: Eine Analyse von Produktion und Rezeption

Die Dramatisierung von Innenwelten im Film

Tat-Ort Medien: Die Medien als Akteure und unterhaltsame Aktivierer

Moderne Marketing-Kommunikation : System - Prozess - Management

Moderne Marketing-Kommunikation: System - Prozess - Management

Medienkultur: Die Kultur mediatisierter Welten

Grundlagen der Public Relations: Eine kommunikationswissenschaftliche Einfuhrung

Konflikt als Motor europaischer Offentlichkeit: Eine Inhaltsanalyse von Tageszeitungen in Deutschland, Frankreich, Grossbritannien und Osterreich

Fuball - Fernsehen - Politik

Populismus: Gefahr fur die Demokratie oder nutzliches Korrektiv?

Medieninhalte: Eine Einfuhrung

Albert Oeckl - sein Leben und Wirken fur die deutsche Offentlichkeitsarbeit

Die Droge Populismus: Zur Kritik des politischen Vorurteils

Krisen-PR im Internet: Nutzungsmoglichkeiten, Einflussfaktoren und Problemfelder

Ernahrung im Fernsehen: Eine Kultivierungsstudie zur Darstellung und Wirkung

Die Herstellung einer offentlichen Hegemonie: Humangenomforschung in der deutschen und der US-amerikanischen Presse

Schlusselwerke der Politikwissenschaft

Handbuch Governance: Theoretische Grundlagen und empirische Anwendungsfelder

Demokratie in der Mediengesellschaft : 9

Medien - Macht - Gesellschaft : 4

Der Wahlabend im deutschen Fernsehen: Wandel und Stabilitat der Wahlberichterstattung

Fortschritte der politischen Kommunikationsforschung: Festschrift fur Lutz Erbring

Warum nicht gleich?: Wie die Medien mit Frauen in der Politik umgehen

Vergessen? Verschwiegen? Verdrangt?: 10 Jahre "Initiative Nachrichtenaufklarung"

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