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The Public Image of Henry Ford : An American Folk Hero and His Company

Part of the Great Lake Books Series series
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This book is a portrait of that enigmatic folk hero, Henry Ford, and of the company he built from scratch.

David Lewis focuses on the fame, popularity, and influence of America's most unconventional businessman and traces the history of public relations and advertising within Ford Motor Company and the automobile industry.

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Product Details
Wayne State University Press
0814318924 / 9780814318928
Paperback
30/06/1976
United States
600 pages, Ill.
167 x 230 mm, 1034 grams
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