Essentials of Strategic Management (2 Rev ed)

Written by the best-selling author team of J. David Hunger and Thomas L. Wheelen, this concise and no-nonsense book cuts no corners in providing you with the essentials-and just the essentials-of the most important concepts and techniques in strategic management. Rigorous yet manageable, the books ten carefully crafted chapters include examples, thought-provoking vignettes, and relevant research studies all geared to help you understand the key topics in strategic management. This new edition will show you: *The cncept of the learning organization as a way to involve everyone in strategic management. *The impact of hyper-competition on industry analysis and competitive strategy. *How value chain analysis can be used to assess a companys strengths and weaknesses. *The importance of core and distinctive competencies. For more information on learning and teaching aids available with this Second Edition, visit: www.prenhall.com/phbusiness