The one to one fieldbook : the compete toolkit for implementing a 1to1 marketing program

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day-to-day basis.

It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age.

The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firm's progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firm's marketing program.