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Image for Promotion of Pharmaceuticals : Issues, Trends, Options

Promotion of Pharmaceuticals : Issues, Trends, Options

Escovitz, Alan(Edited by), etc.(Edited by), Kucukarslan, Suzan(Edited by), Pathak, Dev S.(Edited by)
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Examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion.

The book discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response.

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Title Unavailable: Out of Print
Product Details
Haworth Press Inc
1560243848 / 9781560243847
Paperback
615.10688
01/06/1994
United Kingdom
180 pages, references
154 x 230 mm, 272 grams
Professional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More
KJS Sales & marketing, KNDP Pharmaceutical industries, MMG Pharmacology
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