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Image for Marketing : Concepts and Strategies

Marketing : Concepts and Strategies

Dibb, Sally, etc., Ferrell, O.C. (Memphis State University, USA), Pride, William M. (Texas A & M University, USA), Simkin, Lyndon P. (University of Warwick)

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Product Details

Publisher/Imprint Houghton Mifflin

ISBN/Ean0395543525 / 9780395543528

FormatPaperback

Published01/05/1991

Country of PubUnited States

Pages800 pages

BIC KJS Sales & marketing