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Healthcare Market Research : Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment

Clarifying the Construct of Consumer Involvement : A Theoretical and Empirical Analysis

Introduction to Marketing Research : Middlesex University Teaching Materials

Order Effect in Questionnaires : Is the Answer in the Question?

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First-store Loyalty to US and British Supermarkets

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Market-driving Strategies : A Reader

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Consumer behavior : building marketing strategy

Research 2000 Report

Training Manual for Development Market Research Investigators : v. 1

Consumer Behavior : Building Marketing Strategy

Influence of Personality Factors on Customers' Assessments of Service Quality

Marketing Research in a Marketing Environment

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