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Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands

Brand vision: the clear line of sight aligning business strategy and marketing tactics

Seven Principles of Digital Business Strategy

Brought to you by: postwar television advertising and the American dream

Brought to You By: Postwar Television Advertising and the American Dream

Life after the 30-second spot: energize your brand with a bold mix of alternatives to traditional advertising

Do-it-yourself advertising and promotion: how to produce great ads, brochures, catalogs, direct mail Web sites, and more!.

Powerlines: words that sell brands, grip fans, and sometimes change history

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History - 13

Outrageous Advertising That's Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get

The 600 Million Dollar Latte

Social media success for every brand: the five storybrand pillars that turn posts into profits

Fostering Brand Community Through Social Media

Secrets to Free Advertising on the Internet: A Complete Comprehensive Guide For Large and Small Businesses on How to Take Advantage of All the Advertising Media Available on the Internet

I See Your Name Everywhere: Leverage the Power of the Media to Grow Your Fame, Wealth and Success

Advertising Headlines That Make You Rich: Create Winning Ads, Web Pages, Sales Letters and More

The AdSense Code: The Definitive Guide to Making Money With AdSense

The Complete Guide to Writing Web-based Advertising Copy to Get the Sale: What You Need to Know Explained Simply

The Complete Guide to Google Advertising - Including Tips, Tricks, and Strategies to Create a Winning Advertising Plan

The complete guide to e-mail marketing: how to create successful, spam-free campaigns to reach your target audience and increase sales

The Secret Power of Blogging: How to Promote and Market Your Business, Organization, Or Cause With Free Blogs

Word of Mouth Advertising Online & Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business Or Organization

How to Use the Internet to Advertise, Promote, and Market Your Business Or Website: With Little Or No Money Revised 2nd Edition

The complete guide to running successful workshops & seminars: everything you need to know to plan, promote, and present a conference explained simply

R U #SoLoMo Ready?: Consumers and Brands in the Digital Era

#Share: How to Mobilize Social Word of Mouth (sWOM)

Tell Me About Yourself: Personal Branding and Social Media Recruiting in the Brave New Online World

Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?

Earn a Million Plus: The Little Known High-Income Occupation of Media Buyer

Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar

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