Outside insight: how to use data to understand the future and transform your business

In a world where a company's future performance is increasingly explained by external rather than internal factors, without the tools to look beyond there industry and act on data from outside you're just trying to grow in the dark.

Drawing on examples of transformative data-led decisions made by Nike, L'Oreal, Manchester United, Barack Obama and many more, Outside Insight offers a persuasive account of the most powerful strategic tool available to today's forward-looking organisations.