Trials of character: the eloquence of Ciceronian ethos (1st edition.)

By its very nature, the art of oratory involves character.

Verbal persuasion entails the presentation of a persona by the speaker that affects an audience for good or ill.

This book explores the role and extent of Cicero's use of ethos and demonstrates its persuasive effect.

The book discusses the importance of ethos, not just in classical rhetorical theory but also in the social, political, and judicial milieu of ancient Rome, and the author then applies his insights to the oratory of Cicero.