Marketing Research : An Integrated Approach (2nd ed)

Marketing Research: An Integrated Approach, 2/e This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas.

This book is also ideal for those taking a short course in marketing research for the first time. This pack also includes: Marketing Research Generic OCC PIN card, 1/e