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Marketing research. (EMEA edition.)

Carl McDaniel, Jr., Gates, Roger

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'Marketing Research' presents its subject through the eyes of a manager using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods.

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Product Details

Publisher/Imprint Wiley-Blackwell

ISBN/Ean1119637627 / 9781119637622

FormateBook (Adobe Pdf)

Dewey658.83

Published07/05/2020

Book LanguageEnglish

Pages596 pages

Copy LimitsCopy: 20%; print: 20%

BIC KJ Business & management, KJSM Market research