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Image for The New Strategic Brand Management

The New Strategic Brand Management : Advanced Insights and Strategic Thinking

Paperback / softback 3 Jan 2012
Publisher Kogan Page Ltd
ISBN: 9780749465155
Dewey: 658.827
£38.24
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Image for Brand Management

Brand Management : Co-creating Meaningful Brands

Paperback / softback 28 Mar 2024
ISBN: 9781529616972
Dewey: 658.827
£34.07
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B2B Brand Management

Hardback 17 Aug 2006
ISBN: 9783540253600
Dewey: 658.827
£39.99
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Brand Transformation : Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

Paperback / softback 23 Feb 2018
Publisher Routledge
ISBN: 9781138064300
Dewey: 658.827
£37.39
RRP £43.99 Save 15%
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Image for Global Brand Strategy

Global Brand Strategy : World-wise Marketing in the Age of Branding

Hardback 19 Jan 2017
Publisher Palgrave Macmillan
ISBN: 9781349949939
Dewey: 658.827
£35.99
RRP £44.99 Save 20%
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Image for Digital Storytelling for Brands

Digital Storytelling for Brands

Paperback / softback 21 Aug 2023
ISBN: 9781529745023
Dewey: 658.827
£28.99
RRP £39.99 Save 27.5%
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Experiential Marketing : Integrated Theory & Strategic Application

Paperback / softback 1 Feb 2022
ISBN: 9781529742183
Dewey: 658.827
£34.79
RRP £47.99 Save 27.5%
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Brandraising : How Nonprofits Raise Visibility and Money Through Smart Communications

Hardback 19 Jan 2010
ISBN: 9780470527535
Dewey: 658.827
£30.60
RRP £36.00
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Image for What Makes Winning Brands Different?

What Makes Winning Brands Different? : The Hidden Method Behind the World's Most Successful Brands

series J-B Ed: Test Prep
Hardback 18 Apr 2000
ISBN: 9780471720256
Dewey: 658.827
£30.59
RRP £35.99
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Image for Digital Luxury

Digital Luxury : Transforming Brands and Consumer Experiences

Paperback / softback 27 May 2019
ISBN: 9781526458940
Dewey: 658.827
£28.99
RRP £39.99 Save 27.5%
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Competitive Branding : Winning in the Market Place with Value-Added Brands

Hardback 28 Aug 1998
ISBN: 9780471984573
Dewey: 658.827
£34.84
RRP £40.99
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Image for Citizen Brands

Citizen Brands : Putting Society at the Heart of your Business

Hardback 23 Apr 2001
ISBN: 9780471492122
Dewey: 658.827
£35.99
RRP £47.99
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Image for The International Brand Valuation Manual

The International Brand Valuation Manual : A complete overview and analysis of brand valuation techniques, methodologies and applications

Hardback 14 Aug 2009
ISBN: 9780470740316
Dewey: 658.827
£39.95
RRP £47.00
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Image for The Brand IDEA

The Brand IDEA : Managing Nonprofit Brands with Integrity, Democracy, and Affinity

Hardback 21 Jan 2014
ISBN: 9781118555835
Dewey: 658.827
£31.44
RRP £36.99
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Image for Brands

Brands : The New Wealth Creators

series Macmillan business
Paperback / softback 14 Nov 1997
Publisher Palgrave Macmillan
ISBN: 9780333659090
Dewey: 658.827
£35.99
RRP £44.99
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Image for The Masterbrand Mandate

The Masterbrand Mandate : The Management Strategy That Unifies Companies and Multiplies Value

Hardback 22 Sep 2000
ISBN: 9780471356592
Dewey: 658.827
£33.75
RRP £45.00
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Brand Rewired : Connecting Branding, Creativity, and Intellectual Property Strategy

Hardback 16 Jul 2010
ISBN: 9780470575420
Dewey: 658.827
£28.49
RRP £37.99
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Image for Designing B2B Brands

Designing B2B Brands : Lessons from Deloitte and 195,000 Brand Managers

Hardback 26 Apr 2013
ISBN: 9781118457474
Dewey: 658.827
£32.29
RRP £37.99
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B2B Brand Management

Paperback / softback 12 Feb 2010
ISBN: 9783642064708
Dewey: 658.827
£39.99
RRP £49.99
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Image for Branded Entertainment

Branded Entertainment : Dealmaking Strategies & Techniques for Industry Professionals

Hardback 30 Oct 2014
Publisher J Ross Publishing
ISBN: 9781604270945
Dewey: 658.827
£38.66
RRP £42.95
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Image for Added Value

Added Value : The Alchemy of Brand-Led Growth

Paperback / softback 1 Jan 2003
Publisher Palgrave Macmillan
ISBN: 9781349509119
Dewey: 658.827
£35.99
RRP £44.99
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Image for Positioning for Professionals

Positioning for Professionals : How Professional Knowledge Firms Can Differentiate Their Way to Success

series Wiley Professional Advisory Services
Hardback 17 Sep 2010
ISBN: 9780470587157
Dewey: 658.827
£27.00
RRP £36.00
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Image for branding@thedigitalage

branding@thedigitalage

Paperback / softback 14 Sep 2001
Publisher Palgrave Macmillan
ISBN: 9781349426652
Dewey: 658.827
£35.99
RRP £44.99
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Image for Customize the Brand

Customize the Brand : Make it more desirable and profitable

Hardback 8 Oct 2002
ISBN: 9780470848227
Dewey: 658.827
£33.99
RRP £39.99
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Image for Building Brands in Asia

Building Brands in Asia : From the Inside Out

Paperback / softback 16 May 2017
Publisher Routledge
ISBN: 9780415549844
Dewey: 658.827095
£37.39
RRP £43.99
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Image for Brand Beauty Unleashed

Brand Beauty Unleashed : The Value of Aesthetics in Marketing

Paperback / softback 30 Mar 2020
Publisher Routledge
ISBN: 9780367112417
Dewey: 658.827
£32.29
RRP £37.99
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Image for Consumer Nationalism and Barr’s Irn-Bru in Scotland

Consumer Nationalism and Barr’s Irn-Bru in Scotland

series Consumption and Public Life
Paperback / softback 3 Oct 2021
ISBN: 9783030533847
Dewey: 658.827
£35.99
RRP £44.99
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Image for The Money-Raising Nonprofit Brand

The Money-Raising Nonprofit Brand : Motivating Donors to Give, Give Happily, and Keep on Giving

series Wiley Nonprofit Authority
Hardback 15 Apr 2014
ISBN: 9781118583425
Dewey: 658.827
£36.13
RRP £42.50
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Image for Global Brand Power

Global Brand Power : Leveraging Branding for Long-Term Growth

Hardback 5 Mar 2013
ISBN: 9781613631300
Dewey: 658.827
£32.00
RRP £40.00
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Image for Intramarkenimagekonfusion

Intramarkenimagekonfusion : Eine empirische Untersuchung am Beispiel der Automobilindustrie

series Innovatives Markenmanagement
Paperback / softback 24 Oct 2017
Publisher Springer Gabler
ISBN: 9783658199272
Dewey: 658.827
£39.99
RRP £49.99
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