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Do Purpose : Why Brands with A Purpose Do Better and Matter More

Never Mind the Sizzle...Where's the Sausage? : Branding based on substance not spin

Services Branding : The Role of Leadership During the Internal Brand Building Process in Multicultural Organisations

Brand Managers' Perception of Their Market Environment & Implications for Strategic Branding Issues & Strategies : Empirical Evidence from UK Brand Managers

Strategic Implications of Brand Managers Perception of Their Brand Market Environment : Empirical Evidence from Turkish Brand Managers

The Impact of Brand Market Environment on Brand Performance & Strategic Implications : Empirical Evidence from Brands Operating in Turkish Markets

Comparative Analyses of the Perceived Brand Environments & Implications on Strategic Issues & Choice : Empirical & Comparative Evidence from Turkish & UK Brand Managers

The Impact of Brand Key Success Factors & Market Conditions on Brand Performance : Empirical & Comparative Evidence from Brand Operating in Turkish & UK Markets

Turkish & British Brand Managers Perceptions of Their Firm Characteristics Strategic : Objectives & Brand Marketing Strategies Empirical & Comparative Evidence Regarding to Brands in Turkish & UK Markets

The Effect of Firm Size,Brand Strategy & Strategic Objectives on Performance' : Empirical & Comparative Exidence from Turkish & EU Firms

The Power of : Brand Communication is Business - To - Business Markets

Customer and Brand Manager Perspectives on Brand Relationships : A Conceptual Framework

Internal Brand Factors Driving Succesful Financial Services Brands

Book of Abstracts : 2008 Thought Leaders International Conference on Brand Management

Brand U: Building a Personal Brand

Live Long and Prosper : The 55 Minute Guide to Building Sustainable Brands

Critical Issues in Brand Management : Book of Abstracts from the 1st Am-brands Sig's International Brand Management Colloquium

Superbrands Poland : An Insight into 75 of Poland's Strongest Brands

Warts and All : A Practical, Plain-English Approach to Branding Your Business

Trade Marks, Descriptions of Origin and the Internal Market : What Lies Behind the Silhoutte?

Consumer Pioneer Brand Awareness, Retrieval, Preference, Purchase and Response to Communication Messages : An Empirical Investigation of UK Consumers

The Business Brand Book

Branding

My Sister's a Barista : How They Made Starbucks a Home from Home

Brand it Like Beckham : The Story of How Brand Beckham Was Built

Brand America : The Mother of All Brands

The Only Book You Will Ever Need on Branding : To Start, Run and Grow Your Business

Shopper Marketing 101 : Making Brand Shopper Ready

Brand Namkaran for Deshi Khari English Marie

Building a Brand in a week

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