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Managing across borders (2nd ed)

Bartlett, Christopher A., Ghoshal, Sumantra

See all formats and editions

A guide to the management of companies competing internationally.

The book was first published in 1989 and is based on a study of a diverse group of multinationals, including Procter & Gamble, Unilever, General Electric, Philips, Matsushita, ITT, Ericsson and NEC.

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Product Details

Publisher/Imprint Arrow

ISBN/Ean0099269384 / 9780099269380

FormatPaperback

Dewey658.049

Published17/09/1998

Country of PubEngland

Book LanguageEnglish

Pages288p. : ill.

Dimensions20 cm

Readershipresearch & professional Learn More

NotesOriginally published: s.l.: Century Business, 1989.

BIC