Summary: The Pixar Touch - David Price: The Making of a Company

This work offers a summary of the book "THE PIXAR TOUCH: The Making of a Company" by David Price.David Price is a graduate of the College of William and Mary, Harvard Law School and Cambridge University.

He was formerly a reporter in the Washington D.C. office of Investor's Business Daily and wrote articles that were published in several newspapers.The Pixar Touch is based on interviews given by company insiders.

It relates the story of the American computer animation film studio from its early days to its acquisition by Disney.

Price explains how computer innovations revolutionized the world of animated cartoons.

The Pixar Touch deals with an incredible success story about this multibillion-dollar company created for the pleasure of children and adults.According to Price, "[the Pixar story] is a triple helix of artistic, technological, and business struggles, and it is a study in the tremendously uncertain and contingent nature of artistic, technological and business success.

It illustrates how professional prestige and social status flow into each other, and how a small organization can magnify its power by deploying them as an economic force".