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Image for Co-opetition : 1. a revolutionary mindset that combines competition and cooperation

Co-opetition : 1. a revolutionary mindset that combines competition and cooperation

Brandenburger, Nalebuff
See all formats and editions

This work uses game theory to rewrite business strategy, and offers a strategic way of thinking which combines competition and cooperation.

The examples, including Intel, Nintendo and American Express, show not only how companies can utilize these strategies, but how industry as a whole can grow.

Read More
Title Unavailable: Out of Print
Product Details
HarperCollins Business
0006387241 / 9780006387244
Paperback / softback
658.4012
01/11/2002
United Kingdom
English
xiii, 287p.
20 cm
postgraduate /research & professional Learn More
Reprint. Originally published: 1996. Written by Barry J. Nalebuff and Adam M. Brandenburger.
KJC Business strategy, KJM Management & management techniques, PBUD Game theory
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