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Image for Traiter Et Resoudre Un Cas Pratique En Management: Strategie . GRH . Marketing
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Traiter Et Resoudre Un Cas Pratique En Management: Strategie . GRH . Marketing

Ayerbe, Cecile, Meier, Olivier, Missonier, Audrey
Part of the Method'o series
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Les etudes de cas constituent l'element cle de la plupart des formations au management et a la gestion des entreprises.

Cet ouvrage, pedagogique et methodologique, presente la methode de resolution d'un cas pratique dans les domaines de la strategie, du management des organisations, du marketing et des RH.

Il s'appuie sur la pratique des auteurs, enseignants en ecoles de commerce et a l'universite, ainsi que sur de nombreuses observations et entretiens.

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Product Details
Dunod
2100536230 / 9782100536238
eBook (Adobe Pdf)
09/07/2008
French
176 pages
Copy: 0%; print: 0%
K Economics, finance, business & management
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