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Image for Regret und Kundenloyalitat: Eine kausalanalytische Untersuchung potentieller Ursachen interindividueller Unterschiede im Regret-Erleben und deren Auswirkungen im Konsumkontext

Regret und Kundenloyalitat: Eine kausalanalytische Untersuchung potentieller Ursachen interindividueller Unterschiede im Regret-Erleben und deren Auswirkungen im Konsumkontext

Ebook 13 Dec 2007
ISBN: 9783835094659
Dewey: 658.8
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Image for Markenrelevanz: Messung, Konsequenzen und Determinanten

Markenrelevanz: Messung, Konsequenzen und Determinanten

series Schriftenreihe des Instituts fur Marktorientierte
Ebook 13 Jun 2009
Publisher Gabler Verlag
ISBN: 9783834994288
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Image for Kundenbindung im beratungsintensiven Einzelhandel: Eine empirische Untersuchung unter besonderer Berucksichtigung von Konsumentenheterogenitat

Kundenbindung im beratungsintensiven Einzelhandel: Eine empirische Untersuchung unter besonderer Berucksichtigung von Konsumentenheterogenitat

series Schriftenreihe des Instituts fur Marktorientierte
Ebook 15 Jun 2009
Publisher Gabler Verlag
ISBN: 9783834994318
Dewey: 658.8343
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Image for Die Kano-Theorie der Kundenzufriedenheitsmessung: Eine theoretische und empirische Uberprufung

Die Kano-Theorie der Kundenzufriedenheitsmessung: Eine theoretische und empirische Uberprufung

Ebook 4 Oct 2008
Publisher Gabler Verlag
ISBN: 9783834998644
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Image for Kontextabhangige Konzeptualisierung der Markenpersonlichkeit: Eine empirische Analyse am Beispiel des deutschen Automobilmarktes

Kontextabhangige Konzeptualisierung der Markenpersonlichkeit: Eine empirische Analyse am Beispiel des deutschen Automobilmarktes

Ebook 1 Feb 2009
Publisher Gabler Verlag
ISBN: 9783834999870
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Verbraucherspezifische Promotionwirkungen

Ebook 9 Nov 2007
ISBN: 9783835091832
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Image for Kundenwertbasierte Effizienzmessung: Der Beitrag von Marketingmanahmen zur Unternehmenswerterhohung in der Automobilindustrie

Kundenwertbasierte Effizienzmessung: Der Beitrag von Marketingmanahmen zur Unternehmenswerterhohung in der Automobilindustrie

Ebook 9 Nov 2007
ISBN: 9783835095373
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Image for Werbewirkungsmessung im Internet: Wahrnehmung, Einstellung und moderierende Effekte

Werbewirkungsmessung im Internet: Wahrnehmung, Einstellung und moderierende Effekte

Ebook 8 Nov 2007
ISBN: 9783835096134
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Image for Patient Relationship Management: Ein CRM-Ansatz fur die pharmazeutische Industrie

Patient Relationship Management: Ein CRM-Ansatz fur die pharmazeutische Industrie

Ebook 3 Jan 2008
ISBN: 9783835091177
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Image for Der Wert von Luxusmarken

Der Wert von Luxusmarken : Determinanten des konsumentenorientierten Markenwerts und Implikationen fur das Luxusmarkenmanagement

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback 28 Jun 2005
ISBN: 9783835000391
£42.99
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Image for Regret und Kundenloyalitat

Regret und Kundenloyalitat : Eine kausalanalytische Untersuchung potentieller Ursachen interindividueller Unterschiede im Regret-Erleben und deren Auswirkungen im Konsumkontext

Paperback / softback 8 Dec 2006
ISBN: 9783835006195
Dewey: 658.8
£54.99
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Image for Die Kano-Theorie der Kundenzufriedenheitsmessung

Die Kano-Theorie der Kundenzufriedenheitsmessung : Eine theoretische und empirische Uberprufung

Paperback / softback 28 Jul 2008
Publisher Gabler
ISBN: 9783834912190
Dewey: 658.8343
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Image for Kontextabhangige Konzeptualisierung der Markenpersonlichkeit

Kontextabhangige Konzeptualisierung der Markenpersonlichkeit : Eine empirische Analyse am Beispiel des deutschen Automobilmarktes

Paperback / softback 11 Dec 2008
Publisher Gabler
ISBN: 9783834914439
Dewey: 659.1
£54.99
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Image for Aktive Produktindividualisierung

Aktive Produktindividualisierung : Ansatzpunkte zur nutzerorientierten Konzeption von Mass-Customization-Angeboten im Konsumgutermarkt

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 15 Jan 2009
Publisher Gabler
ISBN: 9783834915184
Dewey: 658.8343
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Markenrelevanz : Messung, Konsequenzen und Determinanten

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 12 Mar 2009
Publisher Gabler
ISBN: 9783834915641
Dewey: 658.827
£54.99
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Konsumentenvertrauen : Messung, Determinanten, Konsequenzen

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 25 Sep 2007
ISBN: 9783835007840
Dewey: 658.8
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Image for Resistenz gegenuber Innovationen

Resistenz gegenuber Innovationen

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 26 Mar 2008
Publisher Gabler
ISBN: 9783834909596
Dewey: 658.8
£54.99
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Image for Die Erfolgswirkung globaler Marken

Die Erfolgswirkung globaler Marken : Eine empirische Untersuchung unter Berucksichtigung kaufentscheidungsbezogener und individueller Einflussfaktoren

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 14 Aug 2008
Publisher Gabler
ISBN: 9783834912435
Dewey: 658.827
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Image for Effizienzanalyse im Marketing

Effizienzanalyse im Marketing : Ein produktionstheoretisch fundierter Ansatz auf Basis von Frontier Functions

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 30 May 2006
ISBN: 9783835002968
Dewey: 658.8
£54.99
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Image for Verbraucherspezifische Promotionwirkungen

Verbraucherspezifische Promotionwirkungen

Paperback / softback 27 Mar 2006
ISBN: 9783835003309
Dewey: 658.8
£54.99
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Image for Kundenwertbasierte Effizienzmessung

Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhohung in der Automobilindustrie

Paperback / softback 27 Mar 2007
ISBN: 9783835007048
Dewey: 658.812
£49.49
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Image for Werbewirkungsmessung im Internet

Werbewirkungsmessung im Internet : Wahrnehmung, Einstellung und moderierende Effekte

Paperback / softback 24 May 2007
ISBN: 9783835008007
Dewey: 658.872
£54.99
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Image for Elektronische Dienstleistungsqualitat

Elektronische Dienstleistungsqualitat : Konzeption, Messung und Identifikation asymmetrischer Effekte auf die Kundenzufriedenheit

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 26 Jul 2007
ISBN: 9783835008656
Dewey: 658.8
£49.49
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Image for Protektionsverhalten am Point of Sale

Protektionsverhalten am Point of Sale : Messung und Steuerung der Absicht des Einzelhandelsverkaufers ausgewahlte Artikel im Verkaufsgesprach zu unterstutzen

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 15 Jul 2008
Publisher Gabler
ISBN: 9783834911636
Dewey: 658.8
£54.99
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Image for Kundenbindung im beratungsintensiven Einzelhandel

Kundenbindung im beratungsintensiven Einzelhandel : Eine empirische Untersuchung unter besonderer Berucksichtigung von Konsumentenheterogenitat

series Schriftenreihe DES Instituts fur Marktorientierte Unternehmensfuhrung (Imu), Universitat Mannheim
Paperback / softback 22 Mar 2010
Publisher Gabler
ISBN: 9783834916006
Dewey: 381.1
£54.99
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Image for Patient Relationship Management

Patient Relationship Management : Ein CRM-Ansatz fur die pharmazeutische Industrie

Paperback / softback 24 Feb 2006
ISBN: 9783835002890
Dewey: 650
£79.99
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