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Principles, Elements, and Types of Persuasion (New ed)

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In this text, the author emphasizes practical applications as students master the research and theories of persuasion.

By acknowledging that both rhetorical and behavioral theories contribute to the understanding of persuasion, this text blends production and consumption of persuasion.

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Product Details
Wadsworth Publishing Co Inc
0155023551 / 9780155023550
Paperback / softback
153.852
01/08/1996
United States
400 pages
190 x 230 mm, 522 grams
Professional & Vocational/Tertiary Education (US: College) Learn More