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Image for Identity-Based Brand Management

Identity-Based Brand Management : Fundamentals-Strategy-Implementation-Controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401900
£35.99
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Identity-Based Brand Management : Fundamentals—Strategy—Implementation—Controlling

Paperback 14 Mar 2023
Publisher Springer Gabler
ISBN: 9783658401887
Dewey: 658.827
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Identity-Based Brand Management: Fundamentals, Strategy, Implementation, Controlling

Ebook 13 Mar 2023
Publisher Springer
ISBN: 9783658401894
Dewey: 658.827
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Image for Strategische Flexibilitat Und Strategiewechsel Als Determinanten Des Unternehmenswertes

Strategische Flexibilitat Und Strategiewechsel Als Determinanten Des Unternehmenswertes - 292

series Neue Betriebswirtschaftliche Forschung (NBF)
Ebook 8 Mar 2013
ISBN: 9783322819840
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Flache und Personalintensitat als Erfolgsfaktoren im Einzelhandel.

series Unternehmensfuhrung und Marketing
Ebook 11 Nov 2013
Publisher Gabler Verlag
ISBN: 9783322944436
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Image for Management von Ad-hoc-Krisen: Grundlagen - Strategien - Erfolgsfaktoren

Management von Ad-hoc-Krisen: Grundlagen - Strategien - Erfolgsfaktoren

Ebook 27 Feb 2015
Publisher Gabler Verlag
ISBN: 9783322845467
Dewey: 658.4092
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Image for Identitatsbasierte Luxusmarkenfuhrung: Grundlagen - Strategien - Controlling

Identitatsbasierte Luxusmarkenfuhrung: Grundlagen - Strategien - Controlling

Ebook 22 Dec 2012
Publisher Springer
ISBN: 9783834940605
Dewey: 658.8
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Image for Neue Perspektiven des Strategischen Kompetenz-Managements

Neue Perspektiven des Strategischen Kompetenz-Managements

series Strategisches Kompetenz-management
Ebook 31 Oct 2007
ISBN: 9783835093133
Dewey: 658.4092
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Image for Customer Equity Management bei kontinuierlichen Dienstleistungen: Konzeption, Modell und Anwendung im Mobilfunk

Customer Equity Management bei kontinuierlichen Dienstleistungen: Konzeption, Modell und Anwendung im Mobilfunk

series Innovatives Markenmanagement
Ebook 27 Feb 2015
ISBN: 9783322819505
Dewey: 658.8
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Identitatsbasierte Markenfuhrung: Grundlagen - Strategie -Umsetzung - Controlling

Ebook 21 Sep 2015
Publisher Springer
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Identitatsbasierte Markenfuhrung: Grundlagen - Strategie - Umsetzung - Controlling

Ebook 7 Mar 2018
Publisher Springer
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Identitatsbasierte Markenfuhrung: Grundlagen - Strategie -Umsetzung - Controlling

Ebook 13 Oct 2012
Publisher Springer
ISBN: 9783834937070
Dewey: 658.8
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Image for Die Relevanz der Gastronomie als Instrument der Markenkommunikation

Die Relevanz der Gastronomie als Instrument der Markenkommunikation

series Innovatives Markenmanagement
Ebook 25 Jul 2009
Publisher Gabler Verlag
ISBN: 9783834994684
Dewey: 658.8
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Image for Customer-Equity-Management in einem dynamischen Wettbewerbumfeld: Konzeption und Anwendung eines Customer-Equity-Wettbewerbsmodells

Customer-Equity-Management in einem dynamischen Wettbewerbumfeld: Konzeption und Anwendung eines Customer-Equity-Wettbewerbsmodells

series Innovatives Markenmanagement
Ebook 15 Feb 2009
Publisher Gabler Verlag
ISBN: 9783834999825
Dewey: 658.4092
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Image for Branchenimages als Determinanten der Markenprofilierung

Branchenimages als Determinanten der Markenprofilierung

series Innovatives Markenmanagement
Ebook 14 Dec 2007
ISBN: 9783835093676
Dewey: 658.8
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Image for Event-Marken-Fit und Kommunikationswirkung: Eine Langsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fussballweltmeisterschaft 2006T

Event-Marken-Fit und Kommunikationswirkung: Eine Langsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fussballweltmeisterschaft 2006T

series Innovatives Markenmanagement
Ebook 15 Dec 2007
ISBN: 9783835093980
Dewey: 650
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Image for Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling

Identity-Based Brand Management: Fundamentals-Strategy-Implementation-Controlling

Ebook 24 Apr 2017
Publisher Springer
ISBN: 9783658135614
Dewey: 658.827
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Image for Markenimagekonfusion als Managementherausforderung: Zum Problem einer gedachtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken

Markenimagekonfusion als Managementherausforderung: Zum Problem einer gedachtnisbasierten und Point of Sale induzierten verwirrenden Wahrnehmung von Marken

series Innovatives Markenmanagement
Ebook 8 Sep 2008
Publisher Gabler Verlag
ISBN: 9783834997081
Dewey: 658.8
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Image for Markenfuhrungskompetenzen eines identitatsbasierten Markenmanagements: Konzeptualisierung, Operationalisierung und Wirkungen

Markenfuhrungskompetenzen eines identitatsbasierten Markenmanagements: Konzeptualisierung, Operationalisierung und Wirkungen

series Innovatives Markenmanagement
Ebook 6 Nov 2007
ISBN: 9783835095182
Dewey: 650
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Management von Ad-hoc-Krisen : Grundlagen — Strategien — Erfolgsfaktoren

Paperback / softback 15 Jul 2005
Publisher Gabler
ISBN: 9783409125741
Dewey: 650
£54.99
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Image for Identitatsbasierte Luxusmarkenfuhrung

Identitatsbasierte Luxusmarkenfuhrung : Grundlagen - Strategien - Controlling

Hardback 2 Jan 2013
Publisher Springer Gabler
ISBN: 9783834940599
Dewey: 658.8
£42.99
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Identitatsbasierte Markenfuhrung: Grundlagen - Strategie - Umsetzung - Controlling

Ebook 8 Sep 2021
Publisher Springer
ISBN: 9783658340698
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Image for Markenmanagement: Grundfragen der identitatsorientierten Markenfuhrung

Markenmanagement: Grundfragen der identitatsorientierten Markenfuhrung

series Meffert marketing edition
Ebook 9 Mar 2013
Publisher Gabler Verlag
ISBN: 9783322929761
Dewey: 658.802
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Image for Marketing Weiterdenken: Zukunftspfade Für Eine Marktorientierte Unternehmensführung

Marketing Weiterdenken: Zukunftspfade Für Eine Marktorientierte Unternehmensführung

Ebook 29 Sep 2020
Publisher Springer Gabler
ISBN: 9783658315634
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Image for Marketing: Grundlagen marktorientierter Unternehmensfuhrung Konzepte - Instrumente - Praxisbeispiele

Marketing: Grundlagen marktorientierter Unternehmensfuhrung Konzepte - Instrumente - Praxisbeispiele

Ebook 5 Nov 2014
Publisher Springer
ISBN: 9783658023447
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Image for Marketing Arbeitsbuch: Aufgaben - Fallstudien - Losungen

Marketing Arbeitsbuch: Aufgaben - Fallstudien - Losungen

Ebook 3 Apr 2013
Publisher Gabler Verlag
ISBN: 9783834938633
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Image for Marketing: Grundlagen marktorientierter Unternehmensfuhrung. Konzepte - Instrumente - Praxisbeispiele

Marketing: Grundlagen marktorientierter Unternehmensfuhrung. Konzepte - Instrumente - Praxisbeispiele

Ebook 8 Feb 2012
Publisher Gabler Verlag
ISBN: 9783834969163
Dewey: 658.8
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Markenbudgetierung

series Innovatives Markenmanagement
Ebook 30 Apr 2009
Publisher Gabler Verlag
ISBN: 9783834980076
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Image for Innengerichtetes, identitatsbasiertes Markenmanagement in Call Centern

Innengerichtetes, identitatsbasiertes Markenmanagement in Call Centern

series Innovatives Markenmanagement
Ebook 11 Mar 2010
Publisher Gabler Verlag
ISBN: 9783834986054
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Marketing Arbeitsbuch: Aufgaben - Fallstudien - Losungen

Ebook 18 Jan 2011
Publisher Gabler Verlag
ISBN: 9783834987839
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