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Image for The Marketing Blueprint : Business Blueprints

The Marketing Blueprint : Business Blueprints

Ennew, Christine (University of Nottingham)

Part of the Business blueprints series

See all formats and editions

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

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£20.24 Save 25.00%
RRP £26.99

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Product Details

Publisher/Imprint Wiley-Blackwell

ISBN/Ean0631187154 / 9780631187158

FormatPaperback / softback

Dewey658.8

Published30/03/1993

Country of PubUnited States

Pages264 pages

Dimensions173 x 243 mm, 482 grams

ReadershipProfessional & Vocational/Postgraduate, Research & Scholarly/Undergraduate Learn More

BIC KJMV5 Production & quality control management, KJMV7 Sales & marketing management