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Image for International Marketing Research: Text & Cases

International Marketing Research: Text & Cases

Kameswara, Rao P.

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This book offers a sound theoretical base supported by relevant and current examples, while explaining all phases of developing and conducting international marketing research.

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Product Details

Publisher/Imprint Excel Books

ISBN/Ean8174469087 / 9788174469083

FormatPaperback / softback

Published01/12/2010

Country of PubIndia

Pages528 pages

ReadershipProfessional & Vocational Learn More

BIC K Economics, finance, business & management