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Image for The New Strategic Brand Management

The New Strategic Brand Management : Advanced Insights and Strategic Thinking

Paperback / softback 3 Jan 2012
Publisher Kogan Page Ltd
ISBN: 9780749465155
Dewey: 658.827
£38.24
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands

Hardback 3 Sep 2012
Publisher Kogan Page Ltd
ISBN: 9780749464912
Dewey: 658.8
£31.44
RRP £36.99 Save 15%
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Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare

Paperback / softback 3 Mar 2015
Publisher Kogan Page Ltd
ISBN: 9780749474362
Dewey: 658.827
£28.04
RRP £32.99 Save 15%
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Image for The Artification of Luxury Fashion Brands

The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations

series Palgrave Studies in Practice: Global Fashion Brand Management
Paperback / softback 26 Aug 2021
ISBN: 9783030261238
Dewey: 746.920688
£43.99
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Image for The Artification of Luxury Fashion Brands

The Artification of Luxury Fashion Brands : Synergies, Contaminations, and Hybridizations

series Palgrave Studies in Practice: Global Fashion Brand Management
Hardback 19 Jun 2020
ISBN: 9783030261207
Dewey: 746.920688
£49.49
RRP £54.99 Save 10%
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Image for Advances in luxury brand management

Advances in luxury brand management

series Journal of brand management : advanced collections
eBook 21 Sep 2017
Publisher Palgrave Macmillan
ISBN: 9783319511276
Dewey: 658.827
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£159.50
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Image for Re-marques

Re-marques

Hardback 22 Feb 2000
ISBN: 9782708123984
£11.27
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Image for The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations

The Artification of Luxury Fashion Brands: Synergies, Contaminations, and Hybridizations

series Palgrave Studies in Practice: Global Fashion Brand Management
eBook 18 Jun 2020
Publisher Palgrave Pivot
ISBN: 9783030261214
Dewey: 746.920688
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Image for Luxe oblige

Luxe oblige

Paperback 20 Sep 2012
Publisher EYROLLES EDITIONS
ISBN: 9782212554656
£21.68
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Image for Rumors

Rumors : Uses, Interpretations and Images

Hardback 30 Jan 1990
ISBN: 9780887383250
Dewey: 302.24
£84.99
RRP £99.99
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Image for Strategic Brand Management

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity

Hardback 1 May 1994
ISBN: 9780029170458
Dewey: 658.8343
Out of Print
Image for The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

eBook 3 Jan 2008
Publisher Kogan Page
ISBN: 9780749453497
Dewey: 658.8343
Title Unavailable: Withdrawn
Image for The new strategic brand management: advanced insights and strategic thinking

The new strategic brand management: advanced insights and strategic thinking

Ebook 3 Jan 2012
Publisher Kogan Page
ISBN: 9780749465162
Dewey: 658.827
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Image for Kapferer on luxury: how luxury brands can grow yet remain rare

Kapferer on luxury: how luxury brands can grow yet remain rare

Ebook 3 Mar 2015
Publisher Kogan Page
ISBN: 9780749474379
Dewey: 658.827
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Image for Rumors: uses, interpretations, & images

Rumors: uses, interpretations, & images

eBook 12 Jul 2017
Publisher Transaction
ISBN: 9781351492485
Dewey: 302.24
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Image for Rumors: uses, interpretations, and images

Rumors: uses, interpretations, and images

Ebook 12 Jul 2017
Publisher Transaction
ISBN: 9781351492492
Dewey: 302.24
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Image for Re-inventer les marques

Re-inventer les marques

Ebook 3 Jan 2013
Publisher EYROLLES EDITIONS
ISBN: 9782212193923
Dewey: 658.827
Title Unavailable: Withdrawn
Image for Strategic Brand Management

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity

Paperback 30 Sep 1997
Publisher Kogan Page Ltd
ISBN: 9780749420697
Dewey: 658.827
£23.50

This title has been replaced View Replacement

Image for Reinventing the Brand

Reinventing the Brand : Can Top Brands Survive the New Market Realities?

Paperback 1 Jul 2001
Publisher Kogan Page Ltd
ISBN: 9780749435936
Dewey: 658.827
Out of Print
Image for The New Strategic Brand Management

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

Paperback 3 Jan 2008
Publisher Kogan Page Ltd
ISBN: 9780749450854
Dewey: 658.827

This title has been replaced View Replacement

Image for Kapferer on Luxury

Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare

Hardback 3 Mar 2016
Publisher Kogan Page Ltd
ISBN: 9780749479121
£82.45
RRP £97.00
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Image for Rumors

Rumors : Uses, Interpretation and Necessity

Paperback / softback 15 Mar 2013
Publisher Routledge
ISBN: 9781412851558
Dewey: 302.24
£37.39
RRP £43.99
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Image for Les remarques a l'epreuve de la pratique

Les remarques a l'epreuve de la pratique : Identifier et analyser les derives et les erreurs couramment observees dans la pratique des marques, pour apprendre d'elle

Paperback / softback 1 Jan 2002
Publisher Eyrolles Group
ISBN: 9782708127340
£17.77
RRP £20.90
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Image for Les marques Capital de l'entreprise

Les marques Capital de l'entreprise

Paperback / softback 1 Jan 2015
Publisher Eyrolles Group
ISBN: 9782212539080
Dewey: 658.827
£36.47
RRP £42.90
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Image for Re-inventer les marques

Re-inventer les marques : La fin des marques telles que nous les connaissons

Paperback / softback 1 Jan 2012
Publisher Eyrolles Group
ISBN: 9782212555448
£16.58
RRP £19.50
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Image for Luxe

Luxe : Nouveaux challenges, nouveaux challengers

Paperback / softback 1 Jan 2016
Publisher Eyrolles Group
ISBN: 9782212564884
£20.32
RRP £23.90
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Image for Luxe [electronic resource] : nouveaux challenges, nouveaux challengers / Jean-Noël Kapferer ; traductrice, Marie-France Pavillet.

Luxe [electronic resource] : nouveaux challenges, nouveaux challengers / Jean-Noël Kapferer ; traductrice, Marie-France Pavillet.

Ebook
Publisher Eyrolles
ISBN: 9782212260304
Dewey: 658.827
Title Unavailable: Withdrawn
Image for The luxury strategy: break the rules of marketing to build luxury brands

The luxury strategy: break the rules of marketing to build luxury brands

Ebook 3 Dec 2008
Publisher Kogan Page
ISBN: 9780749456016
Dewey: 658.8
Title Unavailable: Withdrawn
Image for The luxury strategy: break the rules of marketing to build luxury brands

The luxury strategy: break the rules of marketing to build luxury brands

Ebook 3 Sep 2012
Publisher Kogan Page
ISBN: 9780749464929
Dewey: 658.8
Licence From
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Image for The New Strategic Brand Management

The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

Paperback 20 Aug 2004
Publisher Kogan Page Ltd
ISBN: 9780749442835
Dewey: 658.827

This title has been replaced View Replacement

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