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Image for Marketing and Sales Management

Marketing and Sales Management

Kapoor, D.C.

See all formats and editions

Deals with the concept of service, service characteristics, service expectations, the service product, service location, pricing for services, service demand and supply, service quality, physical evidence internal versus external, service performance and deliverance, and promoting services.

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Product Details

Publisher/Imprint S Chand & Co Ltd

ISBN/Ean8121924308 / 9788121924306

FormatPaperback / softback

Published01/12/2006

Country of PubIndia

Pages430 pages

BIC KJMV7 Sales & marketing management