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Image for Fulfillment im Electronic Commerce: Gestaltungsansatze, Determinanten, Wirkungen
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Fulfillment im Electronic Commerce: Gestaltungsansatze, Determinanten, Wirkungen (2006.)

Kocher, Martin-Matthias, Silberer, Prof. Dr. Gunter(Foreword by)
Part of the Interaktives Marketing series
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Martin-Matthias Kocher untersucht das Fulfillment, d.h. waren-, informations- und finanzlogistische Prozesse, von Online-Anbietern im Consumer-Sektor.

Er zeigt, dass es einen zentralen Bestandteil im Marketing-Mix von Online-Anbietern bildet und wesentlich zur Zufriedenheit mit dem Online-Kauf beitragt.

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Product Details
Deutscher Universitatsverlag
3835093258 / 9783835093256
eBook (Adobe Pdf)
650
08/12/2007
German
301 pages
Copy: 10%; print: 10%
KJ Business & management, KJM Management & management techniques, KJS Sales & marketing
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