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Gestion de la relation client

Lefebure, Rene, Venturi, Gilles

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Ce livre s`est impose comme la reference sur la gestion de la relation client.

Decouvrez comment mieux identifier et fideliser vos clients grace aux outils de CRM.

L`ouvrage dresse le panorama des solutions disponibles et propose une demarche de conduite de projet etayee par des retours d`experience.

Les auteurs identifient les criteres de reussite, les facteurs de risque et insistent sur le controle du retour sur investissement.

L`ouvrage analyse aussi la strategie des differents editeurs.

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Product Details

Publisher/Imprint Eyrolles Group

ISBN/Ean2212113315 / 9782212113310

FormatPaperback / softback

Published01/01/2004

Pages490 pages

Dimensions203 x 276 mm, 1048 grams

ReadershipGeneral (US: Trade) Learn More

BIC TB Technology: general issues