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Image for Handbook of research on international advertising
Preview with VLeBooks

Handbook of research on international advertising

Okazaki, Edited By Shintaro
Part of the Elgar original reference series
See all formats and editions

Almost 50 of the leading researchers, teachers and thought leaders have come together to cover the complex and evolving field of international advertising research.

From culture to methodologies to the newest in digital approaches, international advertising research has never gotten as complete coverage as found here.

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£282.00
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Product Details
Edward Elgar
1781001049 / 9781781001042
eBook (Adobe Pdf)
659.1072
31/12/2012
English
576 pages
Copy: 20%; print: 20%
KJK International business, KJSA Advertising, KJSM Market research
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