Basics of Marketing Management

The book contains all key aspects of maketing management and the matter is presented in lucid style.

Some of the important topics addressed are: Emerging Issues in Marketing, Marketing Environment and Demand Forecasting, Marketing mix, Marketing research.

The chapter on Case Study, deals with 15 cases to assist students to perceive the market situation.

Finally, Project report in the marketing field is a unique chapter; helps students to prepare reports.

Exercise for discussion at the end of every chapter helps to students assess and evaluate.