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Readings in Account Planning

Weichselbaum, Hart(Edited by)

See all formats and editions

A compilation of some of the best thinking in the exciting and challenging field of account planning.

Beginning with Stanley Pollit's "How I Started Account Planning," this great collection includes pieces from John Griffiths, Malcolm Gladwell, Merry Baskin, Paul Feldwick, John Heilleman, and many more.

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Product Details

Publisher/Imprint The Copy Workshop

ISBN/Ean1887229361 / 9781887229364

FormatPaperback / softback

Published26/02/2015

Country of PubUnited States

Pages328 pages

Dimensions567 grams

ReadershipTertiary Education (US: College) Learn More

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