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Interaktive Markenfuhrung : Der personliche Verkauf als Instrument des Markenmanagements im B2B-Geschaft

Personwerdung und Partnerschaft : Interaktionelle, individuumzentrierte und philosophische Theorien zur Paardynamik

Organisation virtueller Unternehmen : Eine systemtheoretische Perspektive

Dynamik sozialer Rollen beim Wissensmanagement : Soziotechnische Anforderungen an Communities und Organisationen

Innovative Wirtschaftskommunikation : Interdisziplinare Problemlosungen fur die Wirtschaft

Medien und Emotionen : Evolutionspsychologische Bausteine einer Medientheorie

Foderalismus und Naturschutz : Anatomie eines Spannungsfelds

Kunstmuseen und ihre Besucher : Eine lebensstilvergleichende Studie

Internationales Vertriebsmanagement fur Industrieguter : Handlungsimplikationen aus dem Blickwinkel internationaler Tochtergesellschaften und Vertretungen

Wirtschaftlichkeit von Interaktionsplattformen : Effizienz und Effektivitat an der Schnittstelle zum Kunden

Das Wechselverhalten von Konsumenten im Strommarkt : Eine empirische Untersuchung direkter und moderierender Effekte

Ganzheitliches Tourismus-Marketing : Die Gestaltung regionaler Kooperationsbeziehungen

Lernstile und interaktive Lernprogramme : Kognitive Komponenten des Lernerfolges in virtuellen Lernumgebungen

Governance raumlicher Wettbewerbseinheiten : Ein Ansatz fur die Tourismus-Destination

Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten

Going Public in Deutschland : Eine empirische Analyse von Borsengangen auf Grundlage der Behavioral Finance

Chargenverfolgung : Moglichkeiten, Grenzen und Anwendungsgebiete

Risikomanagement fur IT-Projekte

Kreditrisikohandel, Basel II und interne Markte in Banken

Organisatorische Gestaltung der Leistungsbeziehungen in Kommunalverwaltungen : Der Beitrag des New Public Management

Theoretische Fundierung und praktische Relevanz der Handelsforschung

Unternehmensreputation und Stakeholder-Loyalitat

Gestaltung von Funktionskostenrechnungen : Theorie, Empirie und Praxisbeispiel einer Instandhaltungskostenrechnung

Marktorientierung junger Unternehmen : Einflussgroßen und Wirkung im interkulturellen Vergleich zwischen Deutschland, Thailand und Indonesien

Mobilitat und Karriere : Eine Fallstudie am Beispiel einer deutschen Großbank

Nicht-lineare Wirkungsbeziehungen von Erfolgsfaktoren der Unternehmensgrundung

Umwelt- und Ressourcenschutz als Unternehmensziel : Steigerung des Unternehmenswerts durch Ressourcenmanagement

Nischenstrategien und ihre Bedeutung fur den Unternehmenserfolg

Wachstumsorientierte Bewertung von Derivaten

Soziologische Wissenschaftsgemeinschaften : Ein struktureller Vergleich am Beispiel der Fachpublikationen in der Bundesrepublik Deutschland und den USA

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