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Global marketing strategies for the promotion of luxury goods

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Engaging consumers through branded entertainment and convergent media

Advanced Technologies Management for Retailing : Frameworks and Cases

Mobilized Marketing and the Consumer : Technological Developments and Challenges

Transcultural Marketing for Incremental and Radical Innovation

Handbook of Research on Integrating Social Media into Strategic Marketing

Developing successful global strategies for marketing luxury brands

Building consumer-brand relationship in luxury brand management

Analyzing Children's Consumption Behavior: Ethics, Methodologies, and Future Considerations

Competitive Social Media Marketing Strategies

Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

Holistic Approaches to Brand Culture and Communication Across Industries

Fuzzy Optimization and Multi-Criteria Decision Making in Digital Marketing

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption

Corporate Social Responsibility and Strategic Market Positioning for Organizational Success

Smart Marketing With the Internet of Things

Strategic Perspectives in Destination Marketing

Advanced Methodologies and Technologies in Digital Marketing and Entrepreneurship

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Structural Equation Modeling Approaches to E-Service Adoption

Driving Traffic and Customer Activity Through Affiliate Marketing

Digital Marketing Strategies for Fashion and Luxury Brands

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Green Marketing and Environmental Responsibility in Modern Corporations

Exploring the Rise of Fandom in Contemporary Consumer Culture

Organizations and Social Networking: Utilizing Social Media to Engage Consumers

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