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Image for The Creation of the Extraordinary

The Creation of the Extraordinary : Perspectives on Luxury

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 21 Feb 2020
Publisher Springer Gabler
ISBN: 9783658295370
Dewey: 658.8
£35.99
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Image for Interaktive Markenfuhrung

Interaktive Markenfuhrung : Der personliche Verkauf als Instrument des Markenmanagements im B2B-Geschaft

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 30 May 2006
ISBN: 9783835003965
Dewey: 658.8
£41.24
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Image for Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen

Exzellenz in Markenmanagement und Vertrieb: Grundlagen und Erfahrungen

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 27 Feb 2015
ISBN: 9783322820662
Dewey: 658.8
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Image for Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

Erfolgsfaktoren der Sponsoringumsetzung und -aktivierung: Eine empirische Analyse aus Management- und Konsumentenwirkungsperspektive im Kontext der Fussball-Bundesliga

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 27 Nov 2018
Publisher Springer Gabler
ISBN: 9783658245191
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Image for Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten: Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube

Der Einfluss der Werbespotgestaltung auf das Social Media Engagement von Konsumenten: Eine Multilevel-Analyse und Lebenszyklus-Betrachtung am Beispiel von YouTube

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 5 Dec 2018
Publisher Springer
ISBN: 9783658245276
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Image for Belohnungen Fur Online Reviews: Unterschiedliche Effekte Auf Die Abgabewahrscheinlichkeit Und Die Valenz

Belohnungen Fur Online Reviews: Unterschiedliche Effekte Auf Die Abgabewahrscheinlichkeit Und Die Valenz

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 26 Jun 2019
Publisher Springer
ISBN: 9783658269357
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Image for The Creation of the Extraordinary: Perspectives on Luxury

The Creation of the Extraordinary: Perspectives on Luxury

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 20 Feb 2020
Publisher Springer Gabler
ISBN: 9783658295387
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Image for Retargeting Und Die Rolle Des Online-Shopping-Momentums: Theoretische Fundierung Und Empirische Analyse

Retargeting Und Die Rolle Des Online-Shopping-Momentums: Theoretische Fundierung Und Empirische Analyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 23 Nov 2020
Publisher Springer
ISBN: 9783658319885
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Image for Der Einfluss Des Beschwerdekanals Auf Das Kundigungsverhalten

Der Einfluss Des Beschwerdekanals Auf Das Kundigungsverhalten

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 12 Jan 2022
Publisher Springer
ISBN: 9783658365240
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Image for Mobile In-Store Analytics: Eine Empirische Untersuchung Der Effekte Standortbasierter Werbung Auf Das Bewegungs- Und Kaufverhalten Im Einzelhandel

Mobile In-Store Analytics: Eine Empirische Untersuchung Der Effekte Standortbasierter Werbung Auf Das Bewegungs- Und Kaufverhalten Im Einzelhandel

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 29 Mar 2022
Publisher Springer
ISBN: 9783658370930
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Image for Online Produkttests Zur Generierung Von Online Reviews: Eine Analyse Der Effekte Auf Das Review Rating Und Die Review Qualitat

Online Produkttests Zur Generierung Von Online Reviews: Eine Analyse Der Effekte Auf Das Review Rating Und Die Review Qualitat

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 23 Aug 2022
Publisher Springer
ISBN: 9783658388362
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Image for Loyalitatswirkung des geschenkten bevorzugten Kundenstatus: Eine theoretische und empirisch-experimentelle Analyse

Loyalitatswirkung des geschenkten bevorzugten Kundenstatus: Eine theoretische und empirisch-experimentelle Analyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 11 Jul 2014
Publisher Springer
ISBN: 9783658063573
Dewey: 658.8
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Image for Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness: Sponsorship in a National and International Environment

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 30 Oct 2014
Publisher Springer
ISBN: 9783658076849
Dewey: 658.8
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Image for Sponsor- and Country-Related Predictors of Sponsorship Effectiveness

Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment

series Applied Marketing Science / Angewandte Marketingforschung
Paperback 2 Nov 2014
Publisher Springer Gabler
ISBN: 9783658076856
£24.99
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Image for Interaktionskompetenz im Vertrieb: Konzeptualisierung und Erfolgswirkung

Interaktionskompetenz im Vertrieb: Konzeptualisierung und Erfolgswirkung

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 30 Jan 2015
Publisher Springer
ISBN: 9783658088200
Dewey: 658.8
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Image for Einfluss von Preispsychologie auf Kundenbetrug: Theoretische Fundierung und empirische Analyse

Einfluss von Preispsychologie auf Kundenbetrug: Theoretische Fundierung und empirische Analyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 4 Mar 2015
Publisher Springer
ISBN: 9783658090661
Dewey: 658.8
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Image for Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

Paradox of Points: Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 14 Apr 2015
Publisher Springer
ISBN: 9783658095437
Dewey: 658.812
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Image for The Paradox of Points

The Paradox of Points : Theoretical Foundation and Empirical Evidence of Medium Magnitude Effects in Loyalty Programs

series Applied Marketing Science / Angewandte Marketingforschung
Paperback 18 Apr 2015
Publisher Springer Gabler
ISBN: 9783658095444
£24.99
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Image for Konsequenzen der Pramieneinlosung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse

Konsequenzen der Pramieneinlosung in Kundenbindungsprogrammen: Theoretische Fundierung und empirische Analyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 19 Nov 2015
Publisher Springer
ISBN: 9783658121693
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Image for Kundenintegration und Kundenbeziehungen: Konzeption, Wirkungsmechanismen und Managementimplikationen

Kundenintegration und Kundenbeziehungen: Konzeption, Wirkungsmechanismen und Managementimplikationen

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 29 Mar 2016
Publisher Springer
ISBN: 9783658123567
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Image for Wirkungen zeitlicher Verlangerungen von Verkaufsforderungen

Wirkungen zeitlicher Verlangerungen von Verkaufsforderungen

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 23 May 2016
Publisher Springer
ISBN: 9783658141509
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Image for Weiterempfehlungen mit Service-Recovery: Ein Vergleich zwischen Sender und Empfanger

Weiterempfehlungen mit Service-Recovery: Ein Vergleich zwischen Sender und Empfanger

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 8 May 2018
Publisher Springer
ISBN: 9783658220631
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Image for Organisationale Kundenkompetenz im Projektgeschaft: Konzeptualisierung, Messung, Validierung

Organisationale Kundenkompetenz im Projektgeschaft: Konzeptualisierung, Messung, Validierung

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 11 Jul 2018
Publisher Springer
ISBN: 9783658229924
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Image for Umsatz- und Profitabilitatsauswirkungen industrieller Dienstleistungen: Eine latente Wachstumskurvenanalyse

Umsatz- und Profitabilitatsauswirkungen industrieller Dienstleistungen: Eine latente Wachstumskurvenanalyse

series Applied Marketing Science / Angewandte Marketingforschung
Ebook 13 Aug 2013
Publisher Springer Gabler
ISBN: 9783658021221
Dewey: 658.8
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Image for Kundenbindung durch Weiterempfehlung

Kundenbindung durch Weiterempfehlung : Eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 25 Nov 2008
Publisher Gabler
ISBN: 9783834911360
Dewey: 658.812
£54.99
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Image for Analytical CRM

Analytical CRM : Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 9 Oct 2008
Publisher Gabler
ISBN: 9783834912787
Dewey: 330
£44.99
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Image for Technology Acceptance of Connected Services in the Automotive Industry

Technology Acceptance of Connected Services in the Automotive Industry

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 28 Jul 2009
Publisher Gabler
ISBN: 9783834918703
Dewey: 330
£44.99
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Image for The Impact of Culture on Relationship Marketing in International Services

The Impact of Culture on Relationship Marketing in International Services : A Target Group-Specific Analysis in the Context of Banking Services

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 24 Sep 2009
Publisher Gabler
ISBN: 9783834920188
Dewey: 330
£64.99
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Image for Contingency Factors of Marketing-Mix Standardization

Contingency Factors of Marketing-Mix Standardization : German Consumer Goods Companies in Central and Eastern Europe

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 9 Dec 2010
Publisher Gabler
ISBN: 9783834925961
Dewey: 330
£69.99
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Image for Remote Service Technology Perception and its Impact on Customer-Provider Relationships

Remote Service Technology Perception and its Impact on Customer-Provider Relationships : An Empirical Exploratory Study in a B-to-B-setting

series Applied Marketing Science / Angewandte Marketingforschung
Paperback / softback 23 Sep 2011
Publisher Gabler
ISBN: 9783834931009
Dewey: 330
£74.99
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