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CIM Managing Marketing Performance : Study Text

Part of the CIM study text. Professional post-graduate diploma, new syllabus ; paper 11 series
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Features include the CIM syllabus, scene-setting chapter introductions, Key Concepts, Action Programmes and real-life examples.

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Product Details
BPP Professional Education
0751711152 / 9780751711158
Paperback
658.8
31/05/2004
United Kingdom
English
xxii, 358 p. : ill.
30 cm
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