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Celebrating the past and future of marketing and discovery with social impact : 2021 AMS Virtual Annual Conference and World Marketing Congress

Celebrating the past and future of marketing and discovery with social impact : 2021 AMS Virtual Annual Conference and World Marketing Congress

Enlightened marketing in challenging times : proceedings of the 2019 AMS World Marketing Congress (WMC)

Enlightened Marketing in Challenging Times : Proceedings of the 2019 AMS World Marketing Congress (WMC)

Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Marketing Opportunities and Challenges in a Changing Global Marketplace : Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… : Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World : Proceedings of the 2011 World Marketing Congress

New Meanings for Marketing in a New Millennium : Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Thriving in a New World Economy : Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference

Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing : Proceedings of the 2013 World Marketing Congress

Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Marketing Challenges in a Turbulent Business Environment : Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing? : Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference

Marketing challenges in a turbulent business environment : proceedings of 2014 Academy of Marketing Science (AMS) World Marketing Congress

From micro to macro : dealing with uncertainties in the global marketplace

From micro to macro : dealing with uncertainties in the global marketplace

Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference

Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty : Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference

Creating and Delivering Value in Marketing : Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference

Rediscovering the Essentiality of Marketing : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress

Optimistic marketing in challenging times : serving ever-shifting customer needs

Welcome to the new normal : life after the chaos

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference

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