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Image for Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

Retail brand equity and loyalty : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 19 Sep 2016
Publisher Springer Gabler
ISBN: 9783658150365
Dewey: 658.8343
£40.49
RRP £44.99 Save 10%
Image for Advertorials versus klassische Printwerbung : Eine Wirkungsanalyse

Advertorials versus klassische Printwerbung : Eine Wirkungsanalyse

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 11 Aug 2016
Publisher Springer Gabler
ISBN: 9783658150884
Dewey: 302.23
£44.99
RRP £49.99 Save 10%
Image for The Pursuit of Food Well-Being : The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing

The Pursuit of Food Well-Being : The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 14 May 2020
Publisher Springer Gabler
ISBN: 9783658303655
£80.99
RRP £89.99 Save 10%
Image for Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

Technology-oriented customer touchpoints in context of services in retailing : a differentiated analysis on social presence and privacy calculus

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 11 Jan 2023
Publisher Springer Gabler
ISBN: 9783658405533
Dewey: 658.812
£59.99
RRP £74.99 Save 20%
Image for Emotionale Intelligenz und Verkaufsperformance : Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld

Emotionale Intelligenz und Verkaufsperformance : Eine Untersuchung direkter und indirekter Effekte im Business-to-Business-Umfeld

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 9 May 2019
Publisher Springer Gabler
ISBN: 9783658264710
Dewey: 658.3
£44.99
RRP £49.99 Save 10%
Image for Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce

Online shopping intentions : antecedents and moderators of shopping intention formation in new fields of e-commerce

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 14 May 2022
Publisher Springer Gabler
ISBN: 9783658376611
Dewey: 658.872
£71.99
RRP £89.99 Save 20%
Image for Essays on congruence theory in marketing : special focus on digital products and webstores

Essays on congruence theory in marketing : special focus on digital products and webstores

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 1 Oct 2022
Publisher Springer Gabler
ISBN: 9783658393632
Dewey: 381
£35.99
RRP £44.99 Save 20%
Image for Muster erfolgreicher Internationalisierung von Handelsunternehmen : Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks

Muster erfolgreicher Internationalisierung von Handelsunternehmen : Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 27 Jan 2009
Publisher Gabler
ISBN: 9783834914910
Dewey: 658.8
£56.69
RRP £62.99 Save 10%
Image for Internationalisierung der Absatzmarkte fur kleine und mittelstandische Unternehmen

Internationalisierung der Absatzmarkte fur kleine und mittelstandische Unternehmen

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 26 Aug 2009
Publisher Gabler
ISBN: 9783834918604
Dewey: 658.02222
£49.49
RRP £54.99 Save 10%
Image for Dynamische Prozesse der Internationalisierung : Theoriegeleitete empirische Analyse familiengefuhrter KMU

Dynamische Prozesse der Internationalisierung : Theoriegeleitete empirische Analyse familiengefuhrter KMU

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 30 Jun 2010
Publisher Gabler
ISBN: 9783834924476
Dewey: 658.049
£49.49
RRP £54.99 Save 10%
Image for Gestaltung des internationalen Key Account Managements : Analyse vor dem Hintergrund der Internationalisierung des Konsumgutereinzelhandels

Gestaltung des internationalen Key Account Managements : Analyse vor dem Hintergrund der Internationalisierung des Konsumgutereinzelhandels

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 23 May 2011
Publisher Gabler
ISBN: 9783834930842
Dewey: 381.45000688
£44.99
RRP £49.99 Save 10%
Image for Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing

Online Growth Options for Retailers : Three Essays on Domestic and International Growth Strategies with Online Retailing

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 9 May 2018
Publisher Springer Gabler
ISBN: 9783658215194
Dewey: 658.049
£40.49
RRP £44.99 Save 10%
Image for Die Bedeutung von Musik fur die Gestaltung von Markenpersonlichkeit

Die Bedeutung von Musik fur die Gestaltung von Markenpersonlichkeit

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 2 Sep 2014
Publisher Springer Gabler
ISBN: 9783658067410
Dewey: 650
£49.49
RRP £54.99 Save 10%
Image for Restructuring of Food Retail Markets in Countries of the Global South : The Case of Emerging Supermarkets in Dhaka, Bangladesh

Restructuring of Food Retail Markets in Countries of the Global South : The Case of Emerging Supermarkets in Dhaka, Bangladesh

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 8 Apr 2021
Publisher Springer Gabler
ISBN: 9783658333140
£80.99
RRP £89.99 Save 10%
Image for Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

Omni-Channel Retailing : An Analysis of Channel Interdependencies, Integration Services and Specific Marketing Instruments

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 17 Aug 2021
Publisher Springer Gabler
ISBN: 9783658347062
£80.99
RRP £89.99 Save 10%
Image for Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels : Investigating the Phenomenon of Anthropomorphism and New Online Consumption Forms

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 7 Aug 2021
Publisher Springer Gabler
ISBN: 9783658351496
£71.99
RRP £89.99 Save 20%
Image for International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization

International strategic management of brands and online firms : essays on perceived brand globalness, endorsed branding, and e-commerce firms' internationalization

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 2 Jul 2022
Publisher Springer Gabler
ISBN: 9783658380496
Dewey: 658.827
£71.99
RRP £89.99 Save 20%
Image for Kommunikationsverweigerung und -storung : Analyse der Auswirkung eines neuen Phanomens auf die Kundenbeziehung

Kommunikationsverweigerung und -storung : Analyse der Auswirkung eines neuen Phanomens auf die Kundenbeziehung

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 5 Sep 2013
Publisher Springer Gabler
ISBN: 9783658014780
Dewey: 658.8
£40.49
RRP £44.99 Save 10%
Image for Congruency, Expectations and Consumer Behavior in Digital Environments

Congruency, Expectations and Consumer Behavior in Digital Environments

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 6 Nov 2019
Publisher Springer Gabler
ISBN: 9783658284206
£35.99
RRP £44.99 Save 20%
Image for Event Marketing in the Context of Higher Education Marketing and Digital Environments

Event Marketing in the Context of Higher Education Marketing and Digital Environments

series Handel und Internationales Marketing Retailing and International Marketing
Paperback / softback 26 Feb 2020
Publisher Springer Gabler
ISBN: 9783658292614
£59.99
RRP £74.99 Save 20%
Image for Branchenubergreifende Analyse des Aufbaus einer starken Retail Brand: Verhaltenswissenschaftliche Analyse in funf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalyse

Branchenubergreifende Analyse des Aufbaus einer starken Retail Brand: Verhaltenswissenschaftliche Analyse in funf Einzelhandelsbranchen unter Anwendung der Mehrgruppenkausalanalyse

series Handel und Internationales Marketing Retailing and International
Ebook 22 Aug 2008
Publisher Gabler Verlag
ISBN: 9783834998170
Dewey: 658.8
Licence From
£44.99
Available on VLeBooks
Image for Internationalisierung der Absatzmarkte fur kleine und mittelstandische Unternehmen

Internationalisierung der Absatzmarkte fur kleine und mittelstandische Unternehmen

series Handel und Internationales Marketing Retailing and International
Ebook 13 Oct 2009
Publisher Gabler Verlag
ISBN: 9783834983398
Licence From
£39.16
Available on VLeBooks
Image for International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

International Corporate Brand Management: Evaluating Standardized Corporate Branding Across Countries

series Handel und Internationales Marketing Retailing and International
Ebook 14 Oct 2010
Publisher Gabler Verlag
ISBN: 9783834963192
Dewey: 658.8
Licence From
£44.99
Available on VLeBooks
Image for Gestaltung des internationalen Key Account Managements: Analyse vor dem Hintergrund der Internationalisierung des Konsumgutereinzelhandels

Gestaltung des internationalen Key Account Managements: Analyse vor dem Hintergrund der Internationalisierung des Konsumgutereinzelhandels

series Handel und Internationales Marketing Retailing and International
Ebook 23 May 2011
Publisher Gabler Verlag
ISBN: 9783834968234
Licence From
£33.32
Available on VLeBooks
Image for Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks

Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des Integration-Responsiveness-Frameworks

series Handel und Internationales Marketing Retailing and International
Ebook 5 Apr 2009
Publisher Gabler Verlag
ISBN: 9783834981875
Dewey: 381
Licence From
£53.99
Available on VLeBooks
Image for Corporate Brand Management international tatiger Unternehmen: Verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berucksichtigung landeskultureller Aspekte

Corporate Brand Management international tatiger Unternehmen: Verhaltenswissenschaftliche Analyse interner und externer Zielgruppeneffekte unter Berucksichtigung landeskultureller Aspekte

series Handel und Internationales Marketing Retailing and International
Ebook 18 Sep 2008
Publisher Gabler Verlag
ISBN: 9783834996848
Licence From
£42.49
Available on VLeBooks
Image for Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationaren Textileinzelhandel

Flow-Erleben am Point of Sale: Eine empirische Untersuchung im stationaren Textileinzelhandel

series Handel und Internationales Marketing Retailing and International
Ebook 27 Nov 2013
Publisher Springer Gabler
ISBN: 9783658042660
Dewey: 650
Licence From
£28.32
Available on VLeBooks
Image for Die Bedeutung von Musik fur die Gestaltung von Markenpersonlichkeit

Die Bedeutung von Musik fur die Gestaltung von Markenpersonlichkeit

series Handel und Internationales Marketing Retailing and International
Ebook 21 Aug 2014
Publisher Springer
ISBN: 9783658067427
Licence From
£28.32
Available on VLeBooks
Image for Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis

Replication of Retail Fashion Formats into Foreign Countries: A Qualitative Analysis

series Handel und Internationales Marketing Retailing and International
Ebook 30 Oct 2014
Publisher Springer
ISBN: 9783658075415
Dewey: 658.4092
Licence From
£44.99
Available on VLeBooks
Image for Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities : 2

Retail Internationalization: Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities : 2

series Handel und Internationales Marketing Retailing and International
Ebook 7 Sep 2013
Publisher Springer Gabler
ISBN: 9783658010966
Dewey: 658.8
Licence From
£44.99
Available on VLeBooks
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