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Die Organisation aus der Wissensperspektive : Moglichkeiten und Grenzen der Intervention

Mikrogeographische Marktsegmentierung in offentlichen Betrieben und Verwaltungen

Computerstandards und die Theorie offentlicher Guter

Zentralisation und Dezentralisation : Strategische Entscheidungsverteilung in Konzernen

Pramarketing : Zur Markteinfuhrung neuer Produkte

Die Zufriedenheit von Versicherungsvertretern als unternehmerische Zielgroße : Stellenwert, Erfassungskonzept und empirische Befunde

Unternehmensreputation und Stakeholder-Loyalitat

Akzeptanz innovativer Nutzungsguter und -systeme : Konsequenzen fur die Einfuhrung von Telekommunikations- und Multimediasystemen

Die Finanzierung betrieblicher Weiterbildungsinvestitionen : Okonomische und juristische Aspekte

Dauerschuldvertrage und Grundsatze ordnungsmaßiger Bilanzierung

Management und Controlling von Supply Chains : Ein Modell auf der Basis der Netzwerktheorie

Beurteilung von Heuristiken : Neuorientierung und Vertiefung am Beispiel logistischer Probleme

Metacontrolling im partizipativen Entwicklungscontrolling : Ansatze zur formalsprachlichen Spezifikation und simulationsgestutzten Modellierung

Ertragswertorientierte Kreditwurdigkeitsprufung bei Existenzgrundungen

Corporate Citizenship in Deutschland und den USA : Gemeinsamkeiten und Unterschiede im gesellschaftlichen Engagement von Unternehmen und das Potential eines transatlantischen Transfers

Hierarchische Produktionsplanung und KANBAN

Qualitat und Produktivitat im Dienstleistungsmanagement : Strategische Handlungsfelder im Versicherungs- und Finanzdienstleistungswettbewerb

Kundenintegration in den Dienstleistungsprozess : Eine verhaltenswissenschaftliche Untersuchung

Personelle Verflechtungen uber Aufsichtsrate : Mehrfachmandate in deutschen Unternehmen

Industrielle Dienstleistungen : Einfluß und Erfolgsfaktoren

Nutzenmessung in der Kaufverhaltensforschung : Die Hierarchische Individualisierte Limit Conjoint-Analyse (HILCA)

Gestaltung von Finanzierungsbeziehungen : Diversifikation und Liquiditat als Aktionsparameter

Marktorientierter Unternehmenswandel : Managementtheoretische Perspektiven der Marketingimplementierung

Neues Denken in der Gesundheitsversorgung Hochbetagter : Vernetzung und Kooperation im Blickwinkel der Strukturation

Wirkungen des Co-Brandings : Erkenntnisse durch Mastertechnikpluralismus

Diversifikationserfolg : Eine top-management-orientierte Perspektive

Der Zusammenhang zwischen Mitarbeiter- und Kundenzufriedenheit : Direkte, indirekte und moderierende Effekte

Strategisches Technologiemanagement

Entscheidungstheoretische Planung : 64

Risikomanagement im Industriebetrieb: Analyse von Beschaffungs-, Produktions- und Absatzrisiken : 296

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