Guide to Media Relations (Guide to Business Communication Series)

This concise, practical book is written for you if you want to work effectively with the media.

You will learn how to: understand what drives the media today; manage media relations during a crisis; identify important media contacts and establish ongoing relationships with reporters; prepare for media interviews; write press releases and plan press conferences; communicate with the financial media; get to know reporters so you can engage their interest in your story; enhance your corporate reputation.

Like all books in the "Prentice Hall Series in Advanced Business Communication", this book is: brief: summarizes key ideas only; practical: offers clear, straightforward tools you can use; and reader-friendly: provides an easy-to-skim format.