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Image for Persoenlichkeitsorientiertes Markenmanagement : Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit

Persoenlichkeitsorientiertes Markenmanagement : Eine Empirische Untersuchung Zur Messung, Wahrnehmung Und Wirkung Der Markenpersoenlichkeit

series Schriften Zu Marketing Und Management
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Publisher Peter Lang AG
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Strategische Erfolgsfaktoren Im Einzelhandel : Eine Empirische Analyse Am Beispiel Des Bekleidungsfachhandels

series Schriften Zu Marketing Und Management
Paperback / softback 1 Mar 1990
Publisher Peter Lang GmbH
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Identitaetsorientiertes Stadtmarketing : Ein Beitrag Zur Koordination Und Steuerung Des Stadtmarketing

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Paperback / softback 14 Sep 2004
Publisher Peter Lang AG
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Raeumliche Identitaet ALS Aufgabenfeld Des Staedte- Und Regionenmarketing : Ein Beitrag Zur Fundierung Des Placemarketing

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Paperback / softback 1 Dec 1994
Publisher Peter Lang AG
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Die Relevanz Der Unternehmensmarke : Ein Beitrag Zum Markenmanagement Bei Unterschiedlichen Stakeholderinteressen

series Schriften Zu Marketing Und Management
Paperback / softback 24 Feb 2004
Publisher Peter Lang AG
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Schriften zu Marketing und Management: Eine empirische Analyse am Beispiel der AMD - 53

series Schriften Zu Marketing Und Management
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Die Automobil-Kaufentscheidung : Ein Theoretischer Erklaerungsansatz Und Seine Empirische Ueberpruefung

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Typologie Des Marketing-Management : Theoretisch-Konzeptionelle Grundlagen Und Internationale Empirische Befunde

series Schriften Zu Marketing Und Management
Paperback / softback 11 Dec 2002
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Die Fuehrung Der Unternehmensmarke : Ein Ansatz Zum Zielgruppenorientierten Corporate Branding

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Cross-Channel-Medienmarken : Strategische Optionen, Ausgestaltungsmoeglichkeiten Und Nachfragerseitige Bewertung

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Kundenbindung in Mitgliedschaftssystemen : Ein Beitrag Zum Kundenwertmanagement - Dargestellt Am Beispiel Von Buchgemeinschaften

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Paperback / softback 23 Jul 2003
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Push Und Pull in Der Markenpolitik : Ein Beitrag Zur Modellgestuetzten Marketingplanung Am Beispiel Des Reifenmarktes

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Publisher Peter Lang AG
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Publisher Peter Lang AG
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Koordination Im Internationalen Umweltmanagement : Dargestellt an Beispielen Aus Der Automobilindustrie

series Schriften Zu Marketing Und Management
Paperback / softback 28 Feb 2002
Publisher Peter Lang AG
ISBN: 9783631390085
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Experimentelle Analyse Der Wirkungen Ausgewaehlter Direktmarketing-Instrumente : Ein Beitrag Zur Effektivitaets- Und Effizienzmessung Im Direktmarketing

series Schriften Zu Marketing Und Management
Paperback / softback 28 Nov 2006
Publisher Peter Lang AG
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Gestaltung Medizinisch-Sozialer Netzwerke : Ein Beitrag Zur Versorgungsforschung Am Beispiel Der Altersabhaengigen Makuladegeneration (Amd)

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Hardback 13 Apr 2011
Publisher Peter Lang AG
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Lebensqualitaet Von Patienten ALS Orientierung Fuer Ein Zielgruppenspezifisches Health Care Marketing : Eine Empirische Analyse Am Beispiel Der AMD

series Schriften Zu Marketing Und Management
Hardback 19 Mar 2012
Publisher Peter Lang AG
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Dewey: 362.1068
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Ressourcenbasierte Erschlie?ung neuer Maerkte : Dargestellt am Beispiel der Textilindustrie

series Schriften Zu Marketing Und Management
Paperback / softback 28 Nov 2002
Publisher Peter Lang AG
ISBN: 9783631502044
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