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Externe Referenzpreise : Eine empirisch gestutzte verhaltenswissenschaftliche Analyse

Preisstrategien und Produktqualitat als Determinanten der Marktdurchdringung : Empirische Untersuchungen auf der Basis von Haushaltspaneldaten und vergleichenden Warentests

Markteintrittsentscheidungen : Eine Untersuchung im Rahmen der strategischen Marketingplanung unter besonderer Berucksichtigung des Zeitaspektes

Freilegung strategischen Managementwissens: Ein wissensdiagnostischer Ansatz : 41

Management von Komplexitat: Ein integrierter, systemtheoretischer Ansatz zur Komplexitatsreduktion : 35

Kundenbindung im Verkehrsdienstleistungsbereich : Ein Beitrag zum Verkehrsmittelwahlverhalten von Bahnreisenden

Corporate Social Responsibility : Ausgestaltung und Steuerung von CSR-Aktivitaten

Unternehmenskommunikation bei Privatisierungen offentlicher Unternehmen : Ein Beitrag zur Analyse der Akzeptanz des Privatisierungsvorhabens der Deutschen Bahn AG

Identifikation und Ausschopfung von Up-Selling-Potenzialen: Ein Beitrag zur Segmentierung von Aufsteigern

Erfolgsfaktoren im Stiftungsmanagement: Erfolgsfaktorenforschung im Nonprofit-Sektor : 47

Corporate Sustainable Branding : Ein empirischer Beitrag zum Markenerfolg offentlich exponierter Unternehmen

F & E und Marketing : Eine Untersuchung zur Leistungsfahigkeit von Koordinationskonzeptionen bei Innovationsentscheidungen

Informationsgrundlagen zur leistungsbezogenen Konditionengewahrung: Leistungsindikatoren, Memoglichkeiten und Informationssysteme

Marktwiderstande und Marketingplanung: Strategische und taktische Losungsansatze am Beispiel des Textverarbeitungsmarktes : 19

Geld-zuruck-Garantien: Eine empirische Wirkungsanalyse aus Konsumentensicht : 51

Unternehmenskommunikation bei Privatisierungen offentlicher Unternehmen: Ein Beitrag zur Analyse der Akzeptanz des Privatisierungsvorhabens der Deutschen Bahn AG : 50

Corporate Social Responsibility: Ausgestaltung und Steuerung von CSR-Aktivitaten : 48

Fuhrung von Franchisesystemen : Fuhrungstypen — Einflußfaktoren — Verhaltens- und Erfolgswirkungen

Markenfuhrung im Internet : Verhaltenstypen — Einflussfaktoren — Erfolgswirkungen

Corporate Sustainable Branding: Ein empirischer Beitrag zum Markenerfolg offentlich exponierter Unternehmen : 55

Kundenzufriedenheit Und Arbeitszufriedenheit Bei Dienstleistungen: Operationalisierung Und Erklarung Der Beziehungen Am Beispiel Des Handels : 37

Akkulturation Von Auslandsakquisitionen: Eine Untersuchung Zur Unternehmenskulturellen Anpassung : 23

Mediaselektion: Informationsgewinnung und Entscheidungsmodelle fur die Werbetragerauswahl : 4

Produktinnovation: Verfahren und Organisation der Neuproduktplanung : 3

Entstehung Und Markteinfuhrung Von Produktneuheiten: Entwicklung Eines Prozeintegrierten Konzepts : 33

Erfolgsfaktoren im Stiftungsmanagement : Erfolgsfaktorenforschung im Nonprofit-Sektor

Kaufentscheidungsprozesse des Konsumenten

Die Beziehung von Unternehmenskultur und Unternehmensmarke : Ein Beitrag zum Behavioral Branding

Betriebstypenprofilierung Und Erlebnishandel: Eine Empirische Analyse Am Beispiel Des Textilen Facheinzelhandels : 22

Erfolgsfaktoren im Business-to-Consumer-E-Commerce

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