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Interne Revision in Verbundgruppen und Franchise-Systemen : Verbreitung und Qualitat der Internen Revision in Unternehmensnetzwerken

Kundenbindung und Kundenwert : Der Einfluss von Einstellungen auf das Kaufverhalten

Erfolgsfaktoren strategischer Netzwerke kleiner und mittlerer Unternehmen : Ein IT-gestutzter Wegweiser zum Kooperationserfolg

Kundenstolz im B2C-Bereich : Eine empirische Analyse der Ursachen und Konsequenzen

Diversifikationsmanagement in Dienstleistungsnetzwerken: Theoretische Fundierung und empirische Analyse

Franchisenehmer-Zufriedenheit: Theoretische Fundierung und empirische Analyse

Corporate Social Responsibility: Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen

Zeitliche Entwicklung von Netzwerkbeziehungen: Theoretische Fundierung und empirische Analyse am Beispiel von Franchise-Netzwerken

Erfolgsfaktoren strategischer Netzwerke kleiner und mittlerer Unternehmen: Ein IT-gestutzter Wegweiser zum Kooperationserfolg

Handelsmarkenmanagement: Solution Selling in vertikalen Wertschopfungsnetzwerken

Vernetztes Wissen : Organisationale, motivationale, kognitive und technologische Aspekte des Wissensmanagements in Unternehmensnetzwerken

Markenwirkung von Sponsoring : Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers

Markenstarkenmessung unter besonderer Berucksichtigung von Konsumentenheterogenitat: Das Beispiel der deutschen Brauwirtschaft

Projektcontrolling fur innovative Angebotskonzepte : Das Beispiel Shop-Konzepte im Handel

Projektcontrolling Fur Innovative Angebotskonzepte: Das Beispiel Shop-konzepte Im Handel

Corporate Social Responsibility : Determinanten der Wahrnehmung, Wirkungsprozesse und Konsequenzen

Brand Community Management : Eine empirische Analyse am Beispiel der Automobilbranche

Franchising in Verbundgruppen : Eine okonomische Analyse der institutionellen Barrieren seiner Implementierung

Der Einfluss von Wechselkosten auf die Kundenbindung : Verhaltenstheoretische Fundierung und empirische Analyse

Erfolgsforschung im Vertrieb : Empirische Analysen von Herstellerunternehmen schnelldrehender Konsumguter

Erfolgsforschung im Vertrieb: Empirische Analysen von Herstellerunternehmen schnelldrehender Konsumguter

Vernetztes Wissen: Organisationale, motivationale, kognitive und technologische Aspekte des Wissensmanagements in Unternehmensnetzwerken

Kundenbindung und Kundenwert: Der Einfluss von Einstellungen auf das Kaufverhalten

Erfolg von Dienstleistungsnetzwerken : Ein Netzwerkmarketingansatz

Kompetenzorientiertes Betriebstypenmarkenmanagement: Konzeptionalisierung, Operationalisierung Und Gestaltungsempfehlungen Fur Den Bekleidungseinzelhandel

Innovationsmanagement in Franchisesystemen : Der Erfolgsfaktor Partizipationsqualitat

Losungsorientierung von Handelsunternehmen : Konzeption und Erfolgsmessung

Management Der Betriebstypenmarkentreue: Konzeptualisierung, Operationalisierung Und Gestaltungsempfehlungen Fur Den Bekleidungseinzelhandel

Handelsmarkenmanagement : Solution Selling in vertikalen Wertschopfungsnetzwerken

Der Einfluss von Wechselkosten auf die Kundenbindung: Verhaltenstheoretische Fundierung und empirische Analyse

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