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Effective management for marketing : new syllabus, advanced certificate

Part of the CIM study text. Advanced certificate ; Paper 7 series
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This study text focuses on effective management for marketing.

It is part of a range of CIM study texts launched in 1991, with practice and revision kits added in 1994.

Throughout that period, the range has been developed, adding new features whilst ensuring the material remains focused on the CIM exams.

All texts carry the full recommendation of the CIM examiners.

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Product Details
BPP
0751740861 / 9780751740868
Paperback
658.81
31/05/1999
England
English
xvi, 330p. : ill.
30 cm
Revision/exam notes /postgraduate /research & professional /undergraduate Learn More