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Customer Loyalty : How to Earn It, How to Keep It

Part of the The Jossey-Bass business & management series series
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You've read about Customer Loyalty in the "Los Angeles Times", "Dallas Morning News", "Miami Herald", "Kansas City Star", "Entrepreneur", "Industry Week", "Marketing News", "Boardroom Reports", "Marketing Management", "Library Journal", "The Selling Advantage", "Ideas Magazine", "Executive Briefings", "Training", "Hospitality Upgrade", "Direct", "Quality Digest", "Marketing Tools", "Houseware Executive", "Journal of Pharmaceutical Management", "Discount Merchandiser", "TeleProfessional", "NationsBank Business", "Modern Jeweler", "Furniture Today" - now read the new and revised edition of the ground-breaking book that created all the buzz.

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Product Details
Jossey-Bass Inc.,U.S.
0787963887 / 9780787963880
Paperback / softback
658.812
29/10/2002
United States
English
272 p. : ill.
24 cm
postgraduate /research & professional /undergraduate Learn More
Previous ed.: 1997.