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The Routledge handbook of destination marketing

By: Chi, Christina G.(Edited by) Gursoy, Dogan (Washington State University, USA)(Edited by)

Part of the Routledge handbooks series
1138118834 / 9781138118836
Laminated
338.4791
03/04/2018
1 in stock Need More ?
England
25 cm xxiii, 533 pages : illustrations (black and white)
Postgraduate, Research & Scholarly  Learn More

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective.

Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.0. Drawing from the knowledge and expertise of 70 prominent scholars from over 20 countries around the world, The Routledge Handbook of Destination Marketing aims to create an international platform for balanced academic research with practical applications, in order to foster synergetic interaction between academia and industry.

For these reasons, it will be a valuable resource for both researchers and practitioners in the field of destination marketing.

BIC:

KJS Sales & marketing, KNSG Tourism industry, KNSH Hospitality industry

Our price£161.50
RRP £190.00
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