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Smart Alliances : A Practical Guide to Repeatable Success

Part of the J-B BAH Strategy & Business Series series
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8 steps to successful strategic alliances-from the experts at Booz Allen & Hamilton Turn to any business section in any newspaper today and youll find no shortage of stories about high-profile international strategic alliances.

Many are success stories. The majority, however, are not. Now, you can learn what separates the successes - like those of Corning, Mazda, and Oracle - from the failures.

In Smart Alliances, the two senior consultants who made Booz-Allen & Hamilton the foremost authority on alliance strategy present eight practical steps any company can take to adopt the best practices of todays alliance leaders and turn them to their own competitive advantage.

A Strategy & Business Book For more information on the fast growing and challenging world of Strategic Alliances, click here to visit the smartalliances.com website.

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£23.24 Save 25.00%
RRP £30.99
Product Details
Jossey-Bass Inc.,U.S.
0787943266 / 9780787943264
Paperback / softback
658.401
25/09/1998
United States
English
304p.
23 cm
research & professional Learn More