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How to measure customer satisfaction

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The success of a business is underpinned by competitiveness and profitability, both of which are maximized in the long run by doing best what matters most to customers - this book aims to help businesses reach that goal.

It is a practical guide to measuring customer satisfaction.

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Product Details
Gower Publishing Ltd
0566081938 / 9780566081934
Paperback
658.812
08/06/1999
United Kingdom
English
viii, 136p. : ill.
25 cm
research & professional Learn More